- Business Sites almost always have a white background.
- Use color wisely.
- Don't use colored, textured, or graphic backgrounds unless
- Colored text against a colored bkg is difficult for the vision
- Limit the number of colors used on the site.
General Rules of Thumb
- Avoid gratuitous graphics, they should add to the content of
- Do not use graphics if text will suffice.
- Reuse the same graphic on multiple pages whenever possible.
- Limit the size and number of graphics.
- Do not substitute bullets and horizontal rules with images.
~Eats bandwidth and confuses the user.
- Always use the "Alt" attribute.~Searchbot food and
often displays while image downloads.
- Do not use large images, they waste real estate.
- As small a display dimension as possible.
- As compact file size as possible.
- Crop and resize images to relevant features.
- Graphics should have descriptive names. (logo_small.gif)
- Background images probably will not print.
- Funky fonts can be made into images (use sparingly)
- Precision type and info can be blocked into Gif’s
- Use a small colored GIF (5x5 pixelsish) as a background tile
instead of bkg color.
- Be very careful in using graphic elements as controls (buttons,
- Do not put high quality images against a bkg that is textured
or clown pantsy.
- Don't use a funky format. As of Jan 2003, GIF and JPEG formats
are all you have for sure.
- Keep thumbnails at a consistant dim
- If you just link to the image file, it ends up in the upper
left corner of a browser window, all by itself.
- Put focal point images on their own pages
- Use an HTML page to hold the image. Code will let you center
the picture, put in a page title, and add other information.
- Reserve features such as zoomable or rotatable photos for the
- A primary product page must be fast and should be limited to